Hi, I'm Angela

Success Coach
Publicist
NFL, MLS, Commanders, Tough Mudder

Your success in the sports industry isn’t just my business— its my purpose, and (yep) my obsession. I went from passing out stat sheets on the sidelines to calling the shots in strategy sessions as a league exec. Now, I’m handing you my playbook so you can step into your power, own your magic, and break ceilings, not just records.

You don’t have to trade your magic to make it.

Hey, yall!  I’m Angela Alfano (but you can call me Ang). Here's my highlight reel:
• I'm a sports business executive with nearly two decades of experience
• Career stops include the Washington Commanders, National Football League (league office), Tough Mudder, and Major League Soccer (league office)
• Worked my magic at Super Bowls, Drafts, Combines, All-Star Games, the White House, expansion team launches, stadium groundbreakings, media deals (hi, Apple!), and hosted major press conferences and events with owners, commissioners, teams, athletes, celebrities, musical artists, and blue-chip brands
• Brought home the hardware (awards) – PRSA, PR News Rising Star, Forty Under 40, 35 Under 35, Young Alumni Award, and more
• Created an endowment at UGA to champion students pursuing a career in sports media - because lifting others as I climb is a non-negotiable. 
• Greatest accomplishment (outside my family – hubby and two boys) – sharing my secret sauce to help talented free agents like you change the game.

NOW I USE MY STORY TO HELP YOU CHANGE YOURS

This isn’t about playing by the rules—it’s about rewriting them. One that empowers future leaders to lead with heart, courage, and unapologetic confidence. Her mission is bigger than a title or paycheck—it’s about changing the face of leadership in sports, and leaving the industry better than she found it.

"I’ve led teams, built brands, and survived NICU nights. There’s power in that kind of combination."

Slow mornings,
 time in the country, good skincare,
 Spotify, local cafes and lots of really great hats.

Your success in the sports industry isn’t just my business— its my purpose, and (yep) my obsession. I went from passing out stat sheets on the sidelines to calling the shots in strategy sessions as a league exec. Now, I’m handing you my playbook so you can step into your power, own your magic, and break ceilings, not just records.

MY TIMELINE

Landed my first fulltime job in sports as the corporate comms assistant for the Washington Commanders - after nine (unpaid) internships.

2010

After seven years on the gridiron, including three at the NFL league office (Super Bowls XLVIII, XLIX, 50) — made a bold move to the mud, Tough Mudder.

2016

After six years leading corporate comms at MLS and a life-changing NICU experience, I launched a company to empower the next generation

2024

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2018

Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.

2016

Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.

2013

On my Highlight Reel

Prince Royce Media Availability pre MLS All-STar Concert

MLS

MLS Cup 2019 in Seattle

NFL

Gold Carpet 2016 NFL Draft in Chicago

Break in. Breakthrough. Breakaway.

FEELING LIKE I'm YOUR PEOPLE?
LET's HANG OUT.

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Breaking In Playbook

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Ten Tricks for Better Insta Photos

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FREE download ↓ 

Not sure if it’s time to stick it out or move on? Gametime Decision is your free no-fluff guide to help young sports pros make the right career call—fast.

Wanna work in sports? This free course delivers real talk,  game-changing  strategies, and bold moves to help you break in and level up—fast. 

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