based on a true story
At 26, I was working in PR at the NFL League office, when I fumbled the biggest presentation of my career in front of the Commissioner.
A few minutes later I was sitting broken on a New York City stoop, not understanding what went wrong — because I had done everything right. Three things crystallized in that moment. I was playing the wrong game. Small changes could unlock everything. And as I figured it out — I would share the plays with everyone so they could win too.
The game I had mastered — the one that earned me a seat in that room — wasn't the game being played inside it. The rulebook had changed. Nobody told me. And last season's plays had just cost me everything. That wasn't a fumble at fourth and inches. This was my Fourth and Life Crisis.
From the Washington Commanders to the NFL, Tough Mudder, and Major League Soccer — nearly two decades on the sidelines, in boardrooms, and backstage at the highest levels of sports and entertainment. Super Bowls. NFL Drafts. MLS All-Star Games. White House initiatives. World Cup press tours. League executive.
I threw the corporate rulebook in the trash and built a playbook.
The boardroom was at the NFL. But the crisis? That belongs to everyone. Maybe you haven't fumbled in front of a League Commissioner. Maybe you're in finance, marketing, healthcare, tech, or media. The industry doesn't matter. The playbook does. And I can't wait to pass it to you.
THE RULEBOOK? IT'S IN THE TRASH
The game of business is a team sport. Here's your playbook.
Every play in this book was stress-tested in the trenches — real boardrooms, real careers, real crises. I didn't write the rulebook I wished existed. I wrote something better.
Because the game of business was never meant to be played alone — and the best plays were always meant to be shared.
THIS BOOK IS FOR YOU IF:
You're the glue
First to get it done. Last to get the promotion.
Overworked
Undercompensated. Watching less qualified people pass you on the ladder.
At a Career Crossroads
And you need to make the call with strategy, not panic
That's your Fourth and Life Crisis™. This is your way out.
Inside the Playbook:
Curate your promotion playbook
Make your impact impossible to ignore
Master the game within the game
Navigate career crossroads with confidence
Nail your first 90 days in a new role
Sideline your imposter syndrome
then here's your solution
FROM STUCK
TO UNSTOPPABLE
The business playbook for ambitious professionals ready to break through and become unstoppable leaders. Real strategies. Real frameworks. Real plays — built in the trenches and handed directly to you.
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THE PLAYS IN THIS BOOK WORK. HERE'S THE RECEIPTS.
NO GATEKEEPING.
HERE'S WHAT'S INSIDE THE PLAYBOOK
I've raised trophies and fumbled balls. Cried tears and toasted beers. And now my obsession is handing you the plays nobody teaches — in any industry, at any company, for anyone navigating their own Fourth and Life Crisis.
- Make your impact impossible to ignore — and your name impossible to forget
- Build your Executive Board — the inner circle that accelerates every decision you'll ever make
- Navigate a promotion, a pivot, or a crisis — with strategy instead of panic
- Show up at the next level — before anyone officially gives you permission
INTO IT? Thought so.
You've earned the seat. You've put in the work. You've been the go-to, the glue, the person everyone counts on — and you already know there's a next level with your name on it.
Nearly two decades in the highest-pressure rooms taught me one thing above everything else: the professionals who break through fastest don't work harder than everyone else. They play a smarter game.
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